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A pink poolside paradise, say hello to the all new Miami inspired beach club on west palm beach.

The 305 is nestled amidst the bustling social shoreline of Palm West Beach becoming San and Eva’s quirky new neighbour at The Club.

Inspired by the cotton candy skyline, and playful vibes of Miami’s East Coast, this all-day, every-day beachside hangout is intriguingly cool. A fun and vibrant addition to Dubai’s beach club scene, and exactly what the UAE needs.

All night, on the beach ‘til the break of dawn, Will Smith knew exactly what was up when he said, ‘welcome to Miami’.

Is this the hottest day-cay in Dubai?

Probably, a total vibe, its sherbert colour palette and Miami-meets-Palm Springs inspo makes bubblegum pink cool. With endless golden beachfront and turquoise pool waters, The 305 is all the best parts of Miami living.

Breathing sheer fun into your social diary, from sunrise to sunset, unwind on its creamy sunloungers, explore South Florida’s foodie scene through a mouthwatering menu in the vibrant restaurant and lounge area, or catch the sunset amidst the elegant waterfront alfresco.

With creative cocktails by the glass or jug, the Mr Whippy machine of dreams, a giant pizza oven and moreish eats, it’s an all day, every day kinda joint.