A One-of-a-Kind Boutique Experience

FIRST LOOK: SO MUCH TROUBLE 

by Nick

The first of it’s kind in the UAE… So Much Trouble is here! 

A hidden gem for women who love fashion with a story – and luxury with personality. So Much Trouble isn’t just a store… it’s an intimate boutique experience designed for those who prefer their shopping a little more discreet, curated, and special.

Think of it as stepping into a fashion insider’s private wardrobe: a space where every piece has been handpicked, every corner feels cinematic, and every visit feels personal.

 

Ever dreamt of stepping into a fashionista’s fantasy? Well, hold onto your hats, because we’ve got a closet just like Carrie Bradshaw’s, located at the iconic Atlantis, The Palm – find it opposite Plato’s in the Grand Lobby.

Picture this: a warm, softly lit boutique… rich velvet, bougie baroque cabinets, and a treasure trove of rare pieces sourced from hidden corners of Paris and Milan – made for women who like their luxury a little more exclusive. 

 

 

 

Whether you’re visiting for a quick browse or want a fully curated styling experience, our boutique is designed to feel effortless. You can book a session with one of our stylists for a more personalised edit, or simply take your time discovering our designer collections – from Hermès to Chanel, Romani to Oceanus and more.

In the words of Coco Chanel, So Much Trouble is where women can be two things: who and what she wants. 

Now open Monday – Sunday , 9 am-11 pm. So why wait? Swing by, indulge in a little luxury, and unleash your inner fashion icon!

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